Amrita Vishwa Vidyapeetham, a leading institute offers a range of courses to students, however is prominently known for its engineering courses
Many students from North India go to South, to get quality education and recognizing this trend, Amrita wanted to capitalize on the same
The brand objective was to engage with TG Across Platforms, ensuring communication of brand proposition in a subtle way and helping students select right career options
CASE SUMMARY
MARKETS COVERED
HIGHLIGHTS
Sustainable Innovators
Sustainable Innovators is a science exhibition for students in grades 9 through 12 that focuses on integrating sustainability into engineering and innovation. Our goal is to inspire students to creatively apply theoretical concepts from science and engineering to develop solutions that address modern challenges without depleting natural resources or harming the environment.
Students will have the freedom to devise innovative ideas, which they will present to a jury, fellow students, principals, teachers, and notable city dignitaries. The exhibition will take place in two stages across eight cities: Gurugram, Noida, Dehradun, Lucknow, Kanpur, Varanasi, Agra, and Meerut. In the first stage, the best ideas will be selected to advance to the next round, where they will be developed into working models. The top seven models in each city will be rewarded with exciting prizes.